Reach the right searches.
Campaigns built around your offer and the people looking for it, with targeting that gives your budget a clear job.
Spending, but still guessing?
Google Ads.
Set up properly.
Campaigns, tracking and reporting that show where your leads come from. One-time setup. A handover you can actually understand.
Book a callFree 15-minute call
Gordon LeslieThe offer in 47 seconds
12 yearsin paid advertising
$100Mspent on paid ads across Google & Meta
One-timeGoogle Ads setup & handover
Experience behind the setup
Trusted in paid growth.
A selection of clients from my agency’s marketing work.
“Gordon is a deep product expert, high performing practitioner, and delightful to work with.”
You can see the spend.
Can you see what it’s doing?
Clicks and impressions tell you that your ads are running. They don’t tell you which campaigns are bringing in leads or sales.
When the setup, tracking and reporting don’t connect, you’re left guessing what to keep, what to change and where to put your next dollar.
Let’s get those foundations in place.
Give your business another way to be found
Don’t let one channel
carry all your leads.
If every lead depends on Meta, TikTok or one other platform, what happens when that channel has a slow month?
Keep what’s working. Build another route.
Google Search can sit alongside your social campaigns, putting your business in front of people actively searching for what you sell.
The aim is to give your business more than one source of leads, with a clear view of what each channel contributes.
The one-time setup
Built around what you sell.
Handed over with clarity.
Four connected pieces, so you understand how your ads are meant to turn interest into leads or sales.
Give them a reason to click.
Ads written around what you sell, so people understand why your business is relevant to what they’re searching for.
See where leads come from.
Tracking and reporting set up around the actions that matter to your business, so you can look beyond clicks.
Know what you’re looking at.
A walkthrough of what’s running, how it fits together and what to watch once the campaigns are live.
After the setup
Know who’s looking after your ads.
Campaigns need attention after launch. Choose how you want to manage them.
Your account. Your control.
I teach you how to manage the campaigns and read the reporting. You or someone on your team takes responsibility for monitoring performance, reviewing spend and making ongoing changes.
Keep an expert involved.
If you’d prefer ongoing management, I can manage the campaigns for you. We’ll agree the scope, support and fees separately before you decide.
The one-time setup is best suited to businesses with someone ready to learn and manage the account. If that isn’t you, let’s discuss ongoing management on the call.
Free 15-minute call
Find a time to talk.
Let’s discuss your Google Ads, what needs setting up, and whether you’d like training or ongoing management.
You’re booked.
Check your email for the meeting details. Have your website and any questions about your campaigns handy.
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Before you book.
Is this ongoing ads management?
The core offer is a one-time setup and training so you can manage the account. If you want me to manage the campaigns afterward, ongoing management is available by separate agreement. We’ll clarify the responsibilities, support and cost before starting.
Can you help if I already have campaigns?
Yes. Bring your current situation to the call, whether you’re starting from scratch or already running ads and unsure what’s working.
How much does the setup cost?
The scope depends on your business and what needs setting up. We’ll discuss your requirements and the cost before you decide to go ahead.
Will this guarantee leads or sales?
No. Results depend on your offer, market, budget and what happens after someone clicks. The setup gives you campaigns, tracking and reporting to understand performance and make informed decisions.
What should I have ready for the call?
Your website, a quick overview of what you sell, and any questions about your current ads. If you’re already advertising, it helps to know your approximate budget and how you currently track leads or sales.